Head of Digital Media - Parenting Platform Growth & Strategy
Join PT Quantum King Sulaiman as the Head of Digital Media and lead the transformation of Hallo Bunda into Indonesia’s premier digital parenting media platform. In this strategic role, you will spearhead content strategy, audience growth, and digital marketing initiatives to drive user engagement and revenue in the booming parenting industry. Based in Pamulang, Banten, you will work closely with cross-functional teams to deliver innovative solutions that cater to Indonesia’s growing demand for parenting content and resources.
As the Head of Digital Media, you will oversee the creation and execution of a comprehensive digital strategy for Hallo Bunda, leveraging data-driven insights to optimize performance and maximize reach. You will collaborate with content creators, marketers, and technologists to develop engaging content that resonates with Indonesia’s diverse parenting community. With a strong focus on growth and innovation, you will drive measurable results and help Hallo Bunda become a trusted name in digital parenting media.
📋 Tanggung Jawab Pekerjaan
- Develop and execute a comprehensive digital media strategy to drive audience growth and engagement for Hallo Bunda.
- Oversee content creation, curation, and distribution across digital platforms, ensuring alignment with brand voice and user needs.
- Leverage data analytics to optimize content performance and maximize reach and impact.
- Collaborate with cross-functional teams to develop and implement digital marketing campaigns, including SEO, SEM, social media, and email marketing.
- Monitor industry trends and competitor activities to identify opportunities for innovation and differentiation.
- Lead and mentor a team of digital media professionals, fostering a culture of creativity, collaboration, and continuous learning.
- Report on key performance metrics and provide strategic recommendations to senior leadership.
- Ensure compliance with digital media regulations and best practices, including data privacy and accessibility standards.
🎓 Kualifikasi & Syarat
- Bachelor’s degree in Marketing, Communication, Digital Media, or a related field.
- 8-10 years of experience in digital media, content strategy, or marketing, with a proven track record in driving audience growth and engagement.
- Proven expertise in content management systems (CMS) such as WordPress, Drupal, or Joomla.
- Strong understanding of digital analytics tools, including Google Analytics, Google Tag Manager, and social media insights.
- Experience with digital marketing platforms such as Google Ads, Facebook Ads Manager, and Hootsuite.
- Certification in digital marketing or content strategy is a plus.
- Excellent communication and interpersonal skills, with the ability to lead and inspire a team.
- Strong problem-solving and analytical skills, with the ability to make data-driven decisions.
🛠️ Keahlian
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